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California AI Transparency Act (SB 942)

Effective date

Penalty

$5,000 per violation per day. Third-party licensees face injunctive relief and attorney fees only.

Obligations mapped

15 obligations

Live Update

Legislative update

Governor Newsom's signing message for the AB 853 amendment encouraged follow-up legislation in 2026 to address 'technical feasibility issues.' No specific bill has been introduced as of April 2026, but amendments are expected before the August 2, 2026 effective date.

Overview

If your company operates a generative AI system with more than 1 million monthly visitors that creates images, video, or audio, the California AI Transparency Act may apply starting August 2, 2026. Where applicable, you may need to provide a free public tool to detect AI-generated content, embed hidden provenance metadata in all generated content, and offer users a visible 'AI-generated' label option. If you license your system to others, your contracts may need to require them to maintain these features. Large online platforms may need to detect and display provenance data starting January 1, 2027. Device manufacturers may need to embed provenance data by default starting January 1, 2028. Violations carry penalties of $5,000 per day.

This is an AI-specific state law.

See if this regulation applies to your company with the free exposure scan.

Who this applies to

This regulation applies to the following roles:

  • Developers and vendors of covered AI systems
  • Organizations operating in California

This regulation applies to companies that build, develop, or sell AI tools, models, or systems. If your company creates AI products that other businesses or consumers use, this regulation may apply to you.

SB 942

AI categories covered

  • content generation
  • content alteration

Specific AI use cases:

  • image generation
  • video generation
  • audio generation
  • multimodal generation
  • Content generation

What this requires you to do

15 obligations identified from statutory analysis.

Section 22757.3.1(a)(3)

Section 22757.2(b)

Section 22757.3.1(a)(1)

Section 22757.3.2(a)

Section 22757.3.3

Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.

Enforcement and penalties

$5,000 per violation per day. Third-party licensees face injunctive relief and attorney fees only.

Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.

Source verification

Verified against enrolled statute text

View source text

Legislative history

effective

AB 853 hosting platform provisions take effect.

effective

SB 942 plus AB 853 core provisions become operative.

amended

AB 853 signed. Delays operative date to August 2, 2026. Expands scope to hosting platforms, large online platforms, and capture device manufacturers.

signed

SB 942 signed by Governor Newsom.

View source

Related regulations

California AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.

Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.