Delaware Personal Data Privacy Act - Profiling Provisions
In effect since
Overview
Grants Delaware consumers the right to opt out of profiling for decisions with legal or significant effects.
This is a privacy law with automated decision-making provisions.
Who this applies to
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
AI categories covered
- Consumer-facing AI
- Automated decision-making
Specific AI use cases:
- Customer profiling and segmentation
What this requires you to do
Consumer opt-out required
Provide an opt-out mechanism. Consumers must be able to opt out of automated decision-making.
Profiling disclosure required
Disclose profiling activities. Inform consumers when you use their data for profiling purposes.
Enforcement and penalties
Up to $10,000 per violation. Enforced by Delaware AG.
Source
Read the full text
https://legis.delaware.gov/BillDetail?LegislationId=140388
Always verify current language and amendments at the official source.
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