New Hampshire Privacy Act - Profiling Provisions
In effect since
Overview
Grants New Hampshire consumers the right to opt out of profiling for decisions with legal or significant effects.
This is a privacy law with automated decision-making provisions.
Who this applies to
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
AI categories covered
- Consumer-facing AI
- Automated decision-making
Specific AI use cases:
- Customer profiling and segmentation
What this requires you to do
Consumer opt-out required
Provide an opt-out mechanism. Consumers must be able to opt out of automated decision-making.
Profiling disclosure required
Disclose profiling activities. Inform consumers when you use their data for profiling purposes.
Enforcement and penalties
Enforced by New Hampshire AG under consumer protection authority.
Source
Read the full text
https://www.gencourt.state.nh.us/rsa/html/LII/507-H/507-H-mrg.htm
Always verify current language and amendments at the official source.
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