New Hampshire Privacy Act - Profiling Provisions
Effective date
Penalty
$10,000 per civil violation. Criminal penalties up to $100,000 per violation for purposeful noncompliance (the most severe penalty structure of any state pri…
Obligations mapped
9 obligations
Overview
Grants New Hampshire consumers the right to opt out of profiling for decisions with legal or significant effects.
This is a privacy law with automated decision-making provisions.
See if this regulation applies to your company with the free exposure scan.
Who this applies to
This regulation applies to the following roles:
- Deployers and users of covered AI systems and tools
- Organizations operating in New Hampshire
This regulation applies to companies that use or deploy AI tools and systems built by other vendors. If your company uses AI-powered products in the areas listed below, this regulation may apply to you.
RSA 507-H:4, I(e) · RSA 507-H:8 and related sections
AI categories covered
- Consumer-facing AI
- Automated decision-making
Specific AI use cases:
- Customer profiling and segmentation
What this requires you to do
9 obligations identified from statutory analysis.
RSA 507-H:7, III
RSA 507-H:6, I(g)
RSA 507-H:4, IV
RSA 507-H:4, I(e)
RSA 507-H:4, III
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.
Enforcement and penalties
$10,000 per civil violation. Criminal penalties up to $100,000 per violation for purposeful noncompliance (the most severe penalty structure of any state privacy profiling law). Mandatory 60-day cure period expired December 31, 2025. Cure now discretionary. AG-only enforcement. No private right of action.
Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.
New Hampshire AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.