XIRA

New Jersey Deepfake Penalties (S2544)

NJFor all AI companiesLowseverityIn effect

In effect since

Overview

Establishes civil and criminal penalties for creating and distributing deepfakes, including AI-manipulated images and videos, with intent to deceive, harm, or defraud.

This is an AI-specific state law.

New Jersey AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.

Who this applies to

This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.

AI categories covered

  • Consumer-facing AI
  • General purpose AI

Specific AI use cases:

  • Content generation

What this requires you to do

  • Prohibited practices

    Prohibited practices. Review this obligation in the source text.

Enforcement and penalties

Criminal penalties per statute classifications. Civil remedies available to victims.

This regulation includes a private right of action, which means individuals can file lawsuits directly. This significantly increases litigation risk.

Legislative history

How this law got here

  1. Latest

    signed

    Signed by Governor Murphy. Passed Senate and Assembly unanimously.

    Earliest

Source

Read the full text

https://www.njleg.state.nj.us/bill-search/2024/S2544

Last verified: April 9, 2026

Always verify current language and amendments at the official source.

Other New Jersey regulations

Explore more rules in the same jurisdiction that may apply to your AI systems.

Want to know what else applies to your company?

Run a free XIRA scan to see all regulations that match your states and AI tools.

Start your free scan