New Jersey Deepfake Penalties (S2544)
Effective date
Penalty
Criminal penalties per statute classifications. Civil remedies available to victims.
Obligations mapped
Tracked
Overview
Establishes civil and criminal penalties for creating and distributing deepfakes, including AI-manipulated images and videos, with intent to deceive, harm, or defraud.
This is an AI-specific state law.
See if this regulation applies to your company with the free exposure scan.
Who this applies to
This regulation applies to the following roles:
- Developers of covered AI systems
- Deployers and users of covered AI systems
- Organizations operating in New Jersey
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
S2544
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
- synthetic media manipulation
- voice likeness synthesis
- political synthetic media
What this requires you to do
Detailed obligation packs are not yet mapped for this entry in XIRA. Obligation areas from the catalog are listed below.
What this requires you to do
Prohibited practices
Avoid conduct the statute bans, including harmful manipulation and intentional discrimination.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.
Enforcement and penalties
Criminal penalties per statute classifications. Civil remedies available to victims.
Private right of action: plaintiffs may bring direct claims in addition to government enforcement.
Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.
Legislative history
signed
Signed by Governor Murphy. Passed Senate and Assembly unanimously.
Related regulations
- In EffectFederal
TAKE IT DOWN Act (S. 146)
Requires covered online platforms to remove reported nonconsensual intimate imagery, including AI-generated deepfakes, within a short deadline after a valid notice. Dual effective dates: criminal provisions effective May 19, 2025 (date signed into law). Platform compliance deadline: May 19, 2026 (one year after signing). First federal law limiting the use of AI in ways harmful to individuals. Covers both authentic NCII and AI-generated deepfakes. Does not preempt state laws. FTC jurisdiction extended to nonprofit entities. First and only enacted federal AI-specific law signed by the Trump administration. Bipartisan 409-2 House vote, unanimous Senate passage.
Effective
- In EffectPrivacy ADM
New Jersey Data Privacy Act (Profiling Provisions)
Uniquely covers nonprofits with no revenue threshold. Universal opt-out mechanism (UOOM) requirement effective July 15, 2025 (18 months after enactment), extended to profiling decisions, unique among state privacy laws. Proposed rules would require controller consent before using personal data to train AI models.
Effective
New Jersey AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.