California Algorithmic Pricing Act (AB 325)
In effect since
Overview
Prohibits use of common pricing algorithms as part of anticompetitive agreements. Covers any methodology including software used by two or more persons that uses competitor data to recommend, set, or influence prices. Lowers pleading standard for all Cartwright Act violations. Targets algorithmic collusion such as rental pricing algorithms like RealPage. Significant for any company using shared pricing software.
This is an AI-specific state law.
California AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
What this requires you to do
prohibited practices
prohibited practices. Review this obligation in the source text.
Record-keeping required
Maintain records. Keep documentation of your AI systems, decisions made, and compliance activities.
Enforcement and penalties
Existing Cartwright Act remedies: treble damages, injunctive relief, criminal penalties up to $1,000,000 for corporations.
Legislative history
How this law got here
- effective
Takes effect
- signed
Signed by Governor Newsom
Source
Read the full text
https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202520260AB325
Last verified: April 9, 2026
Always verify current language and amendments at the official source.
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