Utah AI Mental Health Chatbot Regulation (HB 452)
In effect since
Overview
Regulates AI-powered mental health chatbots. Requires clear disclosure that the service is not a human clinician, limits certain advertising during therapeutic-style conversations, and restricts sharing identifiable health information. Licensed professional involvement and documentation can support an affirmative defense.
This is an AI-specific state law.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Healthcare AI
- Consumer-facing AI
Specific AI use cases:
- Chatbots and virtual assistants
What this requires you to do
Disclosure to users required
Disclose AI use. Make it clear to users when they are interacting with AI-generated content or AI-driven systems.
Transparency notice required
Provide transparency notices. Inform affected individuals that AI is being used and how it influences decisions.
Data retention limits
Follow data retention limits. Do not retain personal data collected by AI longer than necessary.
Consumer notification required
Notify consumers. Inform consumers about how AI affects decisions that impact them.
Enforcement and penalties
Enforced by Utah Division of Consumer Protection. Fines up to $2,500 per violation plus disgorgement in some cases. Affirmative defenses exist for compliant programs.
Source
Read the full text
https://le.utah.gov/~2025/bills/static/HB0452.html
Always verify current language and amendments at the official source.
Other Utah regulations
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