New York Synthetic Performers Disclosure (SB 8420A)
Effective date
Penalty
$1,000 first violation; $5,000 subsequent violations.
Obligations mapped
Tracked
Overview
Requires conspicuous disclosure in advertisements when AI-generated synthetic performers are used. A synthetic performer is a digitally created asset generated using AI intended to create the impression of a human performer not recognizable as any real person. Exempt: advertisements for expressive works (movies, TV, streaming, games), audio-only ads, and AI language translation.
This is an AI-specific state law.
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Who this applies to
This regulation applies to the following roles:
- Developers of covered AI systems
- Deployers and users of covered AI systems
- Organizations operating in New York
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
See enrolled statute text at the official source.
AI categories covered
- Consumer-facing AI
Specific AI use cases:
- Content generation
- synthetic media manipulation
- voice likeness synthesis
- political synthetic media
What this requires you to do
Detailed obligation packs are not yet mapped for this entry in XIRA. Obligation areas from the catalog are listed below.
What this requires you to do
Disclosure to users required
Disclose AI use. Make it clear to users when they are interacting with AI-generated content or AI-driven systems.
Transparency notice required
Provide transparency notices. Inform affected individuals that AI is being used and how it influences decisions.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.
Enforcement and penalties
$1,000 first violation; $5,000 subsequent violations.
Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.
Legislative history
effective
Takes effect (180 days after signing)
signed
Signed by Governor Hochul
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New York AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.