New York Synthetic Performers Disclosure (SB 8420A)
Enacted. Takes effect
Overview
Requires conspicuous disclosure in advertisements when AI-generated synthetic performers are used. A synthetic performer is a digitally created asset generated using AI intended to create the impression of a human performer not recognizable as any real person. Exempt: advertisements for expressive works (movies, TV, streaming, games), audio-only ads, and AI language translation.
This is an AI-specific state law.
New York AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
Specific AI use cases:
- Content generation
What this requires you to do
Disclosure to users required
Disclose AI use. Make it clear to users when they are interacting with AI-generated content or AI-driven systems.
Transparency notice required
Provide transparency notices. Inform affected individuals that AI is being used and how it influences decisions.
Enforcement and penalties
$1,000 first violation; $5,000 subsequent violations.
Legislative history
How this law got here
Latest
effectiveTakes effect (180 days after signing)
- signed
Signed by Governor Hochul
Earliest
Source
Read the full text
https://www.nysenate.gov/legislation/bills/2025/S8420/amendment/A
Last verified: April 9, 2026
Always verify current language and amendments at the official source.
Other New York regulations
Explore more rules in the same jurisdiction that may apply to your AI systems.
Want to know what else applies to your company?
Run a free XIRA scan to see all regulations that match your states and AI tools.