What is Profiling Disclosure?

Definition

Profiling disclosure explains that you use automated means to evaluate people and what the consequences are. It often works together with opt-out and access rights in broad privacy regimes.

See also our AI compliance glossary for short definitions of common terms.

Which regulations require this

• CCPA/CPRA Automated Decision-Making Technology Regulations

  Grants California consumers the right to opt out of automated decision-making, request access to information about al...

  CAPrivacy ADMHighIn effect
• Colorado Privacy Act - Profiling & ADM Provisions

  Grants Colorado consumers the right to opt out of profiling in furtherance of automated decisions that produce legal...

  COPrivacy ADMHighIn effect
• Maryland Online Data Privacy Act - ADM and profiling provisions

  Maryland's privacy law requires controllers to handle profiling and automated decision-making with stronger consumer...

  MDPrivacy ADMMediumIn effect
• Minnesota Consumer Data Privacy Act - ADM and profiling provisions

  Minnesota gives consumers opt-out and challenge rights when profiling or automated decisions have legal or similarly...

  MNPrivacy ADMMediumIn effect
• Connecticut Public Act 25-113 (SB 1295) - CTDPA and profiling amendments

  Amends the Connecticut Data Privacy Act and related law. Expands applicability, strengthens minors and online safety...

  CTPrivacy ADMMediumIn effect
• Connecticut Data Privacy Act - Profiling Provisions

  Grants Connecticut consumers the right to opt out of profiling in furtherance of decisions that produce legal or sign...

  CTPrivacy ADMMediumIn effect
• Virginia Consumer Data Protection Act - Profiling Provisions

  Grants Virginia consumers the right to opt out of profiling in furtherance of decisions that produce legal or signifi...

  VAPrivacy ADMMediumIn effect
• Texas Data Privacy and Security Act - Profiling Provisions

  Grants Texas consumers the right to opt out of profiling in furtherance of automated decisions that produce legal or...

  TXPrivacy ADMMediumIn effect
• New Jersey Data Privacy Act - Profiling Provisions

  Grants New Jersey consumers the right to opt out of profiling for decisions with legal or significant effects.

  NJPrivacy ADMMediumIn effect
• Minnesota Consumer Data Privacy Act - Profiling Provisions

  Grants Minnesota consumers the right to opt out of automated profiling and request human review of significant automa...

  MNPrivacy ADMMediumIn effect
• Nebraska Data Privacy Act - ADM and profiling provisions

  Nebraska requires consumer opt-out rights and risk assessments for qualifying profiling and automated decisions with...

  NEPrivacy ADMMediumIn effect
• Rhode Island Data Transparency and Privacy Protection Act - ADM provisions

  Rhode Island's privacy framework includes consumer rights tied to profiling and automated decisions, including opt-ou...

  RIPrivacy ADMMediumIn effect
• Indiana Consumer Data Protection Act - Profiling Provisions

  Grants Indiana consumers the right to opt out of profiling for decisions with legal or significant effects.

  INPrivacy ADMLowIn effect
• Montana Consumer Data Privacy Act - Profiling Provisions

  Grants Montana consumers the right to opt out of profiling for decisions with legal or significant effects.

  MTPrivacy ADMLowIn effect
• Oregon Consumer Privacy Act - Profiling Provisions

  Grants Oregon consumers the right to opt out of profiling for decisions with legal or significant effects.

  ORPrivacy ADMLowIn effect
• Tennessee Information Protection Act - Profiling Provisions

  Grants Tennessee consumers the right to opt out of profiling for decisions with legal or significant effects.

  TNPrivacy ADMLowIn effect
• Delaware Personal Data Privacy Act - Profiling Provisions

  Grants Delaware consumers the right to opt out of profiling for decisions with legal or significant effects.

  DEPrivacy ADMLowIn effect
• New Hampshire Privacy Act - Profiling Provisions

  Grants New Hampshire consumers the right to opt out of profiling for decisions with legal or significant effects.

  NHPrivacy ADMLowIn effect
• Rhode Island Data Privacy and Protection Act - Profiling Provisions

  Grants Rhode Island consumers the right to opt out of profiling for decisions producing legal or significant effects.

  RIPrivacy ADMLowIn effect
• Kentucky Consumer Data Protection Act - Profiling Provisions

  Grants Kentucky consumers the right to opt out of profiling for decisions producing legal or significant effects.

  KYPrivacy ADMLowIn effect

Which states reference this obligation

What you should do next

• List each profiling activity, data categories, and business purposes.
• Separate marketing profiling from consequential eligibility decisions where rules differ.
• Update disclosures before launching new models that change scoring logic.
• Make the disclosure accessible, not only in an English-only PDF.
• Align web, mobile, and call-center scripts so stories stay consistent.