Illinois Digital Voice and Likeness Protection Act (HB 4762)
In effect since
Overview
Protects individual digital voice and likeness in contracts. Contract provisions for digital replica use are unenforceable unless the contract includes specific description of intended uses and the individual was represented by legal counsel or a labor union.
This is an AI-specific state law.
Illinois AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
What this requires you to do
Consent required
Obtain consent. Get explicit permission from individuals before collecting or using their data with AI.
Enforcement and penalties
Contract provisions rendered unenforceable. Civil remedies available.
Legislative history
How this law got here
Latest
effectiveNotification deadline for existing contracts with unenforceable terms
- signed
Governor Pritzker signs
Earliest
Source
Read the full text
Last verified: April 9, 2026
Always verify current language and amendments at the official source.
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