Back to regulations
In EffectAI-Specific

Illinois Digital Voice and Likeness Protection Act (HB 4762)

Effective date

Penalty

Contract provisions rendered unenforceable. Civil remedies available.

Obligations mapped

3 obligations

Overview

Protects individual digital voice and likeness in contracts. Contract provisions for digital replica use are unenforceable unless the contract includes specific description of intended uses and the individual was represented by legal counsel or a labor union.

This is an AI-specific state law.

See if this regulation applies to your company with the free exposure scan.

Who this applies to

This regulation applies to the following roles:

  • Developers of covered AI systems
  • Deployers and users of covered AI systems
  • Organizations operating in Illinois

This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.

Section 10(a)(2), as amended by P.A. 104-0282 · Section 10(a)(3), as amended by P.A. 104-0282 and related sections

AI categories covered

  • Consumer-facing AI
  • General purpose AI

Specific AI use cases:

  • Content generation
  • synthetic media manipulation
  • voice likeness synthesis
  • political synthetic media

What this requires you to do

3 obligations identified from statutory analysis.

Section 10(a), as amended by P.A. 104-0282

Section 10(a)(3), as amended by P.A. 104-0282

Section 10(a)(2), as amended by P.A. 104-0282

Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.

Enforcement and penalties

Contract provisions rendered unenforceable. Civil remedies available.

Private right of action: plaintiffs may bring direct claims in addition to government enforcement.

Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.

Source verification

Verified against enrolled statute text

View source text

Legislative history

effective

Notification deadline for existing contracts with unenforceable terms

signed

Governor Pritzker signs

Related regulations

Illinois AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.

Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.