Illinois Right of Publicity Act, Digital Replica Amendment (HB 4875)
Effective date
Penalty
Civil remedies: actual damages, profits attributable to violation, punitive damages for willful violations, injunctive relief, attorneys' fees.
Obligations mapped
5 obligations
Overview
Prohibits unauthorized AI-generated digital replicas of individual voices, images, and likenesses. Holds liable anyone who distributes, transmits, or materially contributes to violations. Not contingent on commercial purpose.
This is an AI-specific state law.
See if this regulation applies to your company with the free exposure scan.
Who this applies to
This regulation applies to the following roles:
- Developers of covered AI systems
- Deployers and users of covered AI systems
- Organizations operating in Illinois
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
765 ILCS 1075/30 · 765 ILCS 1075/20 and related sections
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
- synthetic media manipulation
- voice likeness synthesis
- political synthetic media
What this requires you to do
5 obligations identified from statutory analysis.
765 ILCS 1075/30, incorporating 17 USC 512
765 ILCS 1075/20
765 ILCS 1075/5
765 ILCS 1075/30
765 ILCS 1075/20
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.
Enforcement and penalties
Civil remedies: actual damages, profits attributable to violation, punitive damages for willful violations, injunctive relief, attorneys' fees.
Private right of action: plaintiffs may bring direct claims in addition to government enforcement.
Penalty amounts are based on statutory text and may be subject to adjustment, judicial interpretation, or enforcement discretion.
Legislative history
effective
Takes effect
signed
Governor Pritzker signs
signed
Passes IL House unanimously
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Effective
Illinois AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Regulation summaries are simplified for readability and may not capture every nuance of the underlying statute. Verify important details against primary sources linked on this page.