Illinois Right of Publicity Act, Digital Replica Amendment (HB 4875)
In effect since
Overview
Prohibits unauthorized AI-generated digital replicas of individual voices, images, and likenesses. Holds liable anyone who distributes, transmits, or materially contributes to violations. Not contingent on commercial purpose.
This is an AI-specific state law.
Illinois AI regulation guide lists every tracked rule for this jurisdiction with timelines and obligation tallies.
Who this applies to
This regulation applies to both companies that build AI products and companies that use AI tools from other vendors.
AI categories covered
- Consumer-facing AI
- General purpose AI
Specific AI use cases:
- Content generation
What this requires you to do
Consent required
Obtain consent. Get explicit permission from individuals before collecting or using their data with AI.
Prohibited practices
Prohibited practices. Review this obligation in the source text.
Transparency notice required
Provide transparency notices. Inform affected individuals that AI is being used and how it influences decisions.
Enforcement and penalties
Civil remedies: actual damages, profits attributable to violation, punitive damages for willful violations, injunctive relief, attorneys' fees.
Legislative history
How this law got here
Latest
effectiveTakes effect
- signed
Governor Pritzker signs
- signed
Passes IL House unanimously
Earliest
Source
Read the full text
Last verified: April 9, 2026
Always verify current language and amendments at the official source.
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